Penny Crow

Penny Crow

President and CEO, RHIA

  • About Me:Penny Crow is a management consultant specializing in guiding companies to the next growth level though strategic planning and management. As the CEO of Operational Strategies, she leads the team in providing strategic counsel, planning and operational support for companies and organizations looking for intentional change.

    Penny created the PILLAR© to teach leaders to think objectively about their organizations in order to apply effective strategy.  She has been consulting since 1996—working with businesses at various stages of development to help them reach their desired level of success.

    Penny’s expertise and strategies have evolved through a career of guiding healthcare organizations through ever changing regulations and standards.  She has managed rural size hospitals and practices to large hospitals and large physician groups.  Penny has a personal interest in healthcare legislation which has resulted in interactions with state and national healthcare initiatives.

    Her management expertise in assessing the needs of companies, developing corporate strategic plans, refining operational strategies while meeting compliance or industry standards has been transferred to assisting clients in state agencies, banking, oil and gas, and compliance sectors.  The Operational Strategies team is recognized for its ability to assist companies in implementing change throughout its organization on a granular level.

    A Central Texas native, Penny holds a BS in health information management from Texas State University.  She is a Registered Health Information Administrator.  Penny has served as President of NMHIMA and as a strategist for Hays Caldwell Women’s Center. She is the past President of the Board for Emerson Foundation, a non-profit serving children of all abilities.

    Her professional affiliations include AHIMA, TXHIMA, MGMA, CCMGMA, HIMSS, Austin HIMSS, American Management Association, Society of Industrial and Organizational Psychologists, and SHRM..

    Penny and her husband, Bobby, live in Round Rock.  They enjoy travel, reading, and spending time with their grandchildren.

      Nancy Simpson

      Nancy Simpson

      Vice President of Operations

      • About Me: Nancy Simpson, as VP of Operations, oversees the day-to-day operations of the company as well as coordinates the projects, schedules, and documents for the consultants. Her experience in both the private and public sector brings a unique perspective to the consulting firm.

        Prior to joining Operational Strategies, she was a benefits consultant with Colonial Life, where she worked with business owners in developing and implementing employee benefit plans.   Nancy worked over 13 years in the insurance industry.  She was recognized by Colonial Life as one of the top agents in her region in 2011.

        Before her insurance career, Nancy spent 16 years working for a U. S. Congressman where she was the Director of Casework, helping district constituents work through the maze of dealing with the federal government.  She was recognized in the Congressional Record for her outstanding service to the residents of the 8th Congressional District of Texas.

        Nancy is a member of the Round Rock Chamber of Commerce, serving as Chair of the Ambassador Program, and was the 2012 chair of the HealthCare Subcommittee. She was the Ambassador of the Year for 2010 and 2011. Nancy is also a member of the Round Rock Chamber’s Board of Directors for the Chamber, where she serves on several committees.

        Nancy has also served on the Board of Directors for the Williamson County Human Resources Association as well as Secretary for The Emerson Foundation Board of Directors.

        She is an active member of St. Mark United Methodist Church in Austin where she is the Lay Leader for the congregation.